Justin Timberlake Launches a New Home Collection, HomeMint

This is a Sponsored post written by me on behalf of HomeMint. All opinions are 100% mine.

A few weeks ago on my Facebook page, I mentioned that I had just read an article that Justin Timberlake was about to debut a home decor line.  Yes, the former boy band member of the ‘N Sync has left the teeny-bopper era and is now breaking into the design world by showcasing his passion for Interior Design in his new home collection, HomeMint.

Internationally renowned artist, style icon and entrepreneur Justin Timberlake has teamed up with celebrity stylist and acclaimed interior designer, Estee Stanley.  With her background of over 15 years of styling, and Justin’s iconic name and brand, the pair have collaborated to bring personalized selections that will bring your individual style into a space.

So the question is…

Is this new collection worth viewing or is it just another “celebrity” trying to break into a market that they have no idea about?

Let me share my thoughts…

Once I heard that the new home collection was ready for viewing, I had to take a look.  I initially thought that this new home line would be similar to others where they’d piggyback with stores or online sources to showcase goods that have their name on the items, but were chosen by others.  I was pleasantly surprised when I visited this new site, because that is nothing of what this new collection is about.

Justin and Estee want to bring consumers home items that fit their style.  Once you’re signed up (which I’ll get to in a bit – so keep reading), you take a quick FREE Home StyleProfile “test” which is used to pair you with the best and most appropriate pieces for your style and space.

Then each month, Justin and Estee select new home items from around the world to match your individual style…

…so you can style your space and turn your house into a home.

I think that’s pretty cool – don’t you?  So many of my clients say, “I know what I like and I know what I don’t like, but I have no idea how to put it together”.  Well now this site will do it for you and make suggestions that appeal to your liking.

— BeachMint CEO Josh Berman commented, “We’re excited to bring our customers an affordable luxury home collection that combines Estee’s extraordinary design experience with Justin’s distinctive style”. President Diego Berdakin added, “HomeMint is a natural addition to our family of brands. BeachMint’s social commerce experience is about personalization and curation and there is no place that’s more important than a customer’s home.”

Of course because I was curious what “my style” would show up as being AND I wanted to give you an accurate review of the site’s offerings, I signed up.

To start off, I was asked to look at pictures and answer these questions :

Which dinner party looks the most inviting?
Which space in your home do you most enjoy?
Which home magazine inspires your style?

A specific description of my style wasn’t provided at the end (kind of a bummer), but some pieces were suggested upon the answers that I chose.  I’m not sure if they were “right on”, but it was fun to take a look at what they think my style is.

Either way, you can view all of the collections that they offer, no matter your suggested style.  Most of the items are of a limited quantity, so it’s kind like “you snooze, you lose”.  The other part of HomeMint that I briefly mentioned before is that there is a membership fee.  To become a member, the fee is $9.99/month and is applied as a credit towards any purchase – not bad.   If you have no interest in laying out the monthly fee, then shoppers will still be able to grab their favorite finds, but at a higher, non-member pricetag.  That’s a nice option if you don’t want to commit.  Members though, also get the perks of early access to limited edition products and personalized selections matched to their individual style.

You can see from this screenshot of the website, how there is a member’s price and the other price.

The idea behind HomeMint is very interesting and with the well-known names of Justin Timberlake and Estee Stanley, there is huge opportunity for growth.  Admittedly, it’s refreshing that the duo created a unique way of showcasing and sharing their finds from around the world.  Similar sites like One King’s Lane and Joss & Main have been very successful, and I feel with the right exposure and the right pieces in their collections, this new venture can be quite accepting to consumers that need the push in the right direction to introduce elements that truly fit their style.  All-in-all, I’ll be keeping my eye on this one…

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  1. says

    I heard about him starting a decorating line and was curious what it would be like! This sounds interesting. Might check it out and see what they say is ‘my style’ also! :)

  2. says

    Thanks for sharing, Jenna. I checked out the site a few weeks ago. They have some gorgeous pieces picked! But pretty much all of it is out of my price range. :( I’m definitely a fan of Winners or Home Sense for my home decor. They’re Canada’s version of Ross or Home Goods. I should stop by their site again, just to take the test. Wonder what style I would be?? =)

    ~ Catie

  3. Susan says

    Thanks for sharing this. I did the style profile and was rather disappointed with suggestions…still, it’s a source.

  4. says

    It’s like a personality test for style? Interesting, but I’m not sure they will be able to offer a complete picture within one line. That’s what an interior designer is for. You have to be able to pull from many sources, but the style profile tool may help a beginer get started.

  5. Susan says

    Oh my! I visited the site, took the quiz and immediately was inundated by email from Justin T & Team. Unsubscribing et al seemed useless…although my message may have finally (hope!) been received since the Timberlake flood seems to have pulled back. I found this situation so annoying, my interest in their site went to zer-0.

    • Jenna says

      Honestly Susan, I agree. I didn’t realize when I first signed up that my inbox would be inundated with emails on items that I’m not overly crazy about. Who knows, maybe it’ll get better…

      • Susan says

        Thanks Jenna for taking time to reply! Your comment, “items…not overly crazy about…” resonates here.